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Understand the agency’s work →Assess business readiness →Write a bounded offer →Inspect a fictional practice project →Working glossary
Media spend: money paid to the ad platform.
Agency fee: payment for the agreed service.
Conversion: a defined event, such as a completed purchase.
Attribution: a rule for assigning credit; it is not proof of incremental impact.
Scope: deliverables, limits, dependencies, and approvals.
CPA: media spend divided by defined acquisitions. Unavailable when there are none.
Primary-source register
The platform supports campaign creation, management and reporting; beta capabilities evolve.
Checked 2026-09-23 · Platform information can change.
Campaign objectives and budget types have distinct behavior; review current controls before launch.
Checked 2026-09-23 · Platform information can change.
Context hints inform relevance and do not guarantee a particular conversation or audience.
Checked 2026-09-23 · Platform information can change.
Reports distinguish events, attribution and freshness; recent data may change.
Checked 2026-09-23 · Platform information can change.
Automatic resource publishing and search-driven expansion are disabled. Existing lessons remain the canonical home for their topics.